Customer Relationship Management System

A CRM system embodies a professional vision of customer management. It includes many ready-made tools that enable taking customer interactions to a whole new level. Various Bestikon CRM solution tools provide guidance on the steps to take for optimizing customer workflows.

Why is a CRM system necessary?

• To prevent the loss of potential clients and ensure no calls or inquiries are missed.
  In small and medium-sized businesses, competition is intense. Companies put in significant effort to attract clients and gain attention. The budget for customer acquisition is often substantial compared to other expenses. It is crucial to ensure that these efforts and investments pay off. With a CRM system, you can be confident that the sales department is operating effectively, as it allows you to record every client call and inquiry.

• To monitor employee activity and standardize customer management processes.
  Without a standardized client management system, each employee works in their own way—some use spreadsheets, others rely on notebooks, while some keep no records at all, depending only on accounting software reports or their memory. Contact information becomes chaotic. Emails are sent from both work and personal accounts, calls are made from various phones, and it becomes impossible to control work quality. A CRM system offers a nearly complete solution. All incoming and outgoing interactions are stored in a centralized location, making information easily accessible at any time.

• To build a statistical database essential for business growth.
  By using a CRM system, all work-related information is collected in a standardized format within a unified database. As a result, managers can analyze work statistics and generate various reports (many of which are already available within the CRM system). This makes business analysis and future planning much more informed and strategic.